We’ve all seen this story before. Company starts shipping products and is growing revenue but wants to expand faster. What better way to grow than to partner with big companies? So Company hires BD manager to form relationships, create solutions, and drive leads. BD manager meets with like-minded BD personnel at other companies, signs contracts and referral agreements, creates partnership programs, and puts colorful logos on the website. Press releases are issued and backs are patted. Life is good.
There's only one problem … nothing happens.
This scene plays out every day. I’ve been part of this myself. Guilty as charged.
