Interbrand published their "Best Global Brands" report for 2008 last month ((Downloadable PDF Here). I won't get into the exact methodology here but they basically assign a monetary value to a company's brand asset.
I actully read this kind of stuff with excitement but you can skip to the last page since it contains the full list of top brands. How many of these brands make their way to your home or wallet?
I counted 43 brands for our family. Now, I'm beginning to wonder how much in brand premiums I paid over the years.
- John