Marketing Joint: Revisiting NEWS WAR on PBS Frontline

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Charles Ferguson: High Stakes, No Prisoners : A Winner's Tale of Greed and Glory in the Internet Wars
Nancy Truitt Pierce: The Founder Factor
Alan Cooper: The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity
Michael T. Bosworth: Solution Selling: Creating Buyers in Difficult Selling Markets
Jack Trout: The New Positioning: The Latest on the World's #1 Business Strategy
Miyamoto Musashi: The Book of Five Rings
Thomas T. Nagle: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
Patrick M. Lencioni: The Five Dysfunctions of a Team: A Leadership Fable
Avinash Kaushik: Web Analytics: An Hour a Day
Richard H. Thaler: Nudge: Improving Decisions About Health, Wealth, and Happiness
Franklin Foer: How Soccer Explains the World: An Unlikely Theory of Globalization
Merrill R. (Rick) Chapman: In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
Gene Siciliano: Finance for Non-Financial Managers (Briefcase Books Series)
Alex Wilmerding: Term Sheets & Valuations - A Line by Line Look at the Intricacies of Venture Capital Term Sheets & Valuations (Bigwig Briefs)
McKinsey & Company Inc.: Valuation: Measuring and Managing the Value of Companies, Fourth Edition
Steven Gary Blank: The Four Steps to the Epiphany
Jessica Livingston: Founders at Work: Stories of Startups' Early Days
Guy Kawasaki: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Marshall Goldsmith: What Got You Here Won't Get You There: How Successful People Become Even More Successful
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
James Surowiecki: The Wisdom of Crowds
W. Chan Kim: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Lawrence Friedman: Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
Clarke L. Caywood: The Handbook of Strategic Public Relations and Integrated Communications
Michael A. Cusumano: The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
William H. Davidow: Marketing High Technology
Rosabeth Moss Kanter: Confidence: How Winning Streaks and Losing Streaks Begin and End

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May 22, 2008

Revisiting NEWS WAR on PBS Frontline

This week, PBS re-aired its popular FRONTLINE (investigative) documentary on the future of news. PR pros, newspaper journalists, and bloggers will find Part Three particularly interesting. But, I think all Americans will find the entire series pretty engaging.

Here's a link to the four part series entitled News War.

- John

Posted on May 22, 2008 at 05:49 AM in Public Relations | Permalink

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Marketing Joint

Perspectives on company growth ... from initial product to sustainable business. Simple is indeed better.

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May 22, 2008

Revisiting NEWS WAR on PBS Frontline

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