Marketing According to Seth

This week, Seth Godin suggests that great marketing can be defined by four words. "Make big promises; overdeliver." It reminded me of the blog I wrote a couple months ago on branding being defined by repeatedly kept promises (You Promise? Absolut-ly!).

Seth uses the definition in context of word of mouth. I used it in context of brand building in general. But, I think both are striking at the same concept overall ...

- John