Marketing Joint: Corporate Logo Stinks? You're Not Alone

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Alan Cooper: The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity
Michael T. Bosworth: Solution Selling: Creating Buyers in Difficult Selling Markets
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Patrick M. Lencioni: The Five Dysfunctions of a Team: A Leadership Fable
Avinash Kaushik: Web Analytics: An Hour a Day
Richard H. Thaler: Nudge: Improving Decisions About Health, Wealth, and Happiness
Franklin Foer: How Soccer Explains the World: An Unlikely Theory of Globalization
Merrill R. (Rick) Chapman: In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
Gene Siciliano: Finance for Non-Financial Managers (Briefcase Books Series)
Alex Wilmerding: Term Sheets & Valuations - A Line by Line Look at the Intricacies of Venture Capital Term Sheets & Valuations (Bigwig Briefs)
McKinsey & Company Inc.: Valuation: Measuring and Managing the Value of Companies, Fourth Edition
Steven Gary Blank: The Four Steps to the Epiphany
Jessica Livingston: Founders at Work: Stories of Startups' Early Days
Guy Kawasaki: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Marshall Goldsmith: What Got You Here Won't Get You There: How Successful People Become Even More Successful
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
James Surowiecki: The Wisdom of Crowds
W. Chan Kim: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Lawrence Friedman: Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
Clarke L. Caywood: The Handbook of Strategic Public Relations and Integrated Communications
Michael A. Cusumano: The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
William H. Davidow: Marketing High Technology
Rosabeth Moss Kanter: Confidence: How Winning Streaks and Losing Streaks Begin and End

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April 19, 2008

Corporate Logo Stinks? You're Not Alone

If you’re a startup spending way too much time on getting the perfect corporate logo, put your time to better use. Just take a look at how some of today’s biggest tech companies evolved their logos over time.

It’s interesting to see that giant IBM stuck with their current logo for quite some time (since 1972!) while others like Xerox changed their logo a few years ago. I actually like the red Xerox logo.

- John

Posted on April 19, 2008 at 09:16 PM in Branding | Permalink

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Marketing Joint

Perspectives on company growth ... from initial product to sustainable business. Simple is indeed better.

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April 19, 2008

Corporate Logo Stinks? You're Not Alone

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