Here's how we came up with the name of our blog. Raj came to me and said that the new realities of business is all about sharing. In the past, businesses (and, by extension, business people) hoarded information and protected intellectual capital. Today, those who thrive in our ever competitive environment do the exact opposite ... they share intelligence and information. Sharing in the context of businesses usually involves the JOINT use of resources. Our blog is about all of the practical lessons learned in technology marketing and thus, an appropriate name for our cyber resting place seemed to be ... (drum roll please) ... Marketing Joint. There you have it.
- John
Comments